United Cultures
United Cultures
Foundation evolving into an Intergovernmental Body by 2030

The Areas

The whole city is the venue

The United Cultures Tradeshow is not held in one hall. It is held across the areas of the host city as many areas as the city has. Every area receives a program that fits its own character heritage quarters carry crafts and raw materials, design districts carry industrial and interior design, grand venues carry the catwalk and the congress, and the neighbourhoods carry food, music and dance for everyone.

Program lines across the areas

Hope Couture

The haute couture line the flagship catwalk of paired cultures.

UC Prêt-à-porter

Ready-to-wear collections from the pairings.

Taste of United Cultures

Top chefs cook the identity of the participating countries.

Cultural Interior Design

Interiors and living culture, from ateliers to showrooms.

UC Worldmusic Festival

With the Festival of Traditional Dance stages in the neighbourhoods.

Congress & Contest

Seminars, the design congress and the International Designer Contest finals.

One permanent installation per area the United Cultures Trail

In every area one permanent artistic installation is built and stays after the edition. Together the lasting works across the city form the United Cultures Trail: a walk through the identity of 25,321 cultures that keeps welcoming visitors long after the show, edition after edition.

PavilionsCity programsMain stages

Country pavilions and the sponsor floor

Country pavilions of 49 m² with live worktables, sketching, patterns, fitting rooms and vitrines; the raw materials exhibition per country; the sponsor floor; and the VIP & ambassadors lounge with the cuisine of the participating countries.

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