Sample Insights
What the Data Reveals
Preview of findings from our cultural perception surveys across 5 countries.
“How important is preserving your cultural heritage?”
Source: UC Cultural Identity Survey 2026 • n=3,240 respondents across 5 countries
“Would you buy products specifically to support cultural heritage?”
If price is comparable23%
Source: UC Economic Behaviour Survey 2026 • n=1,890 respondents
89%
Value cultural diversity
69%
Would buy cultural products
74%
Trust cultural organisations
